Score the competition honestly
— then ship the verdict.
Most matrices let you hand-wave "we're better at everything." This one forces weights that sum to exactly 100%, a 1–5 score per competitor per category, and surfaces the weighted gap — not the cherry-picked one.
You're within arm's reach of the leader on the weighted board, but arm's reach is not first place. Pick the category you'll own this quarter and push the score, not the deck.
Name your company, and up to four competitors.
Leave a competitor blank to skip that column entirely. You need at least one competitor for the matrix to calculate.
Tell the model what actually matters.
Six categories. Weights must sum to exactly 100. Lock a weight to pin it while you redistribute the rest — the unlocked sliders auto-balance.
One to five, for every category, for every player.
1 = well behind, 3 = at parity, 5 = best-in-class. Score yourself the way an analyst would — not the way your deck does.
Weighted leaderboard.
Sorted by weighted score. The bar is relative to the top score — it's a ranking, not an absolute scale.
Where you lead, where you bleed.
Each row compares your score in that category against the category leader. Bars point right when you're ahead, left when you're behind. Category weight shown as a reference.
How the matrix calculates
- Weighted score per company = Σ
(category_score × category_weight / 100). All scores are 1–5; all weights sum to 100. - Ranking is done on the weighted score, high to low. Ties break alphabetically.
- Gap to leader =
leader_weighted − your_weighted, reported as a percentage of the 5-point scale (divide by 5, multiply by 100). - Position verdict — Leader: rank #1 with gap to #2 > 0.3. Challenger: rank #2 or #3. Laggard: rank #4 or #5. Niche player: rank #4 or #5 overall BUT #1 or #2 in at least one category.
- Category gap (per row) =
your_score − max(competitor_score)in that category. Ahead > 0, parity = 0, behind < 0. - Empty competitor rows are skipped. If fewer than two companies have a full score set, the verdict pauses.
Want to go deeper on the six-category framework behind this tool? Read the full methodology in the Competitor Analysis Template — with worked examples and an Excel companion.